December 18th, 2017: Arrow Electronics

Bobby Cofield FOR IMMEDIATE RELEASE: 12/18/17
View Into The Blue®

How Chasing Coral was filmed using Raspberry Pi and Arduino

Arrow Electronics interviews View into the Blue on how they made a custom underwater camera solution for the powerful Netflix documentary Chasing Coral

Arrow Electronics has recently released an interview featuring View Into The Blue’s President and Director of Research and Technologies Trevor Mendelow. Mendelow explains the technical architecture of the monitoring systems featured in Netflix’s Chasing Coral. Arrow’s Zach Wendt proposed the interview to VITB as a means not only of showcasing VITB’s unique technology, but also to inspire viewers to create custom systems with off-the-shelf components. The video highlights VITB’s technology and speaks to the difficult process of creating systems capable of capturing sub-sea, time-lapse imagery of coral bleaching events.

As Mendelow mentions in the interview, VITB wants to go even farther with its technology and streamline the monitoring systems so they are even smaller and even more efficient. While the off-the-shelf, consumer products have worked well in the past, VITB sees a market niche for in-creased hardware and software capabilities. To help VITB create this dynamic “blackbox”, the company has turned to Microsoft’s IoT and AI Innovation Lab. VITB is working with Microsoft to develop better monitoring systems equipped with more sensors and with ML and AI. These improved systems will be smart, not just in appearance. Software engineers will help VITB make the systems intelligent in every way. VITB looks forward to another installment with Arrow to document these improvements.

Arrow Electronics provides “products, services, and solutions” to industrial and commercial technology and electronics users. Based in Denver, CO, Arrow interacts with customers through a collection of video content featuring interesting and novel applications of products offered by Arrow.

VITB is proud to work with the Chasing Coral team as they work to expose the urgent issues facing the world’s coral reefs. The documentary serves to open the public’s eyes about what is happening below the ocean’s surface and what needs to be done to preserve these essential and magnificent ecosystems.

For more information visit, or contact Bobby Cofield at (205) 533-2781.

December 5th, 2017: ADIPEC17

Bobby Cofield FOR IMMEDIATE RELEASE: 12/5/17
View Into The Blue®

View Into The Blue exhibits at ADIPEC 2017 in partnership with Al Masaood

Real-time Subsea Video and Data Monitoring at Middle East’s biggest Oil & Gas Conference

In partnership with Al Masaood Oil and Gas, Business Development Manager in Asia and the Pacific Mark Paramor represented View Into The Blue at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) in November 2017. ADIPEC hosted over 900 industry professionals in a variety of different conferences and technical sessions. With a targeted interest in upstream oil and gas monitoring, VITB’s attendance at ADIPEC proved auspicious, resulting in constructive introductions and conversations with many industry participants. Of those, VITB is particularly excited about connections made with Saudi Aramco, Fugro, GE Oil & Gas, BP, Videotec, and Abu Dhabi National Oil Company (ADNOC). VITB will continue to work with Al Masaood to build on these relationships and showcase developments in hardware and software fit for deployment in these challenging environments.

Reflecting on the partnership with Al Masaood and VITB’s experience at ADIPEC, Paramor said, “We have an excellent agent in Al Masaood. [Al Masaood is] highly regarded in the UAE and everyone I have spoken to has been very complimentary.” VITB’s potential with Al Masaood goes beyond oil and gas, reaching from water desalination to government applications. In the coming months, VITB and Al Masaood will work to set up a demonstration of capabilities to interested clients, highlighting VITB’s refined hardware and software developed in the Microsoft IoT and AI Lab.

VITB’s relationship with Al Masaood began in May 2017 at the Offshore Technology Conference (OTC) in Houston. Founded in 1971, Al Masaood Oil and Gas is of the most prominent energy suppliers and contractors in the UAE. Al Masaood is networked through the Middle East, North Africa, and the Eastern Mediterranean. In conjunction with its petroleum services, Al Masaood curates an impressive collection of strategic partnerships of multinational contractors and manufacturers within the energy industry. Al Masaood’s investment and support of VITB is crucial in positioning VITB as a environmental and infrastructure monitoring leader in the industry. Utilizing Al Masaood’s expertise and experience, VITB is confident in its expansion into the energy sector and anticipates success with this new client base.

For more information visit, or contact Bobby Cofield at (205) 533-2781.

November 28, 2017: McMurdo Station, Antarctica

Trevor Mendelow FOR IMMEDIATE RELEASE: 11/28/17
View Into The Blue®

View Into The Blue® Builds Robust Underwater Observatory at McMurdo Station, Antarctica

Subsea Monitoring Company Creates Innovative Deep-Sea System

Boulder-based technology innovator View Into The Blue (VITB) designs and builds the world’s first live-streaming, underwater observatory in Antarctica’s Southern Ocean. The Marine Oceanographic Observatory (MOO) offers a candid glimpse into the frigid and remote environment below the Antarctic sea ice in the farthest southern accessible marine environment in the world. VITB is celebrating the successful deployment of the system on November 11th, 2017. The University of Oregon’s Dr. Paul Cziko, lead researcher for the project and onsite technician, collaborated with VITB in the design and build of the MOO system that was installed in McMurdo Sound.

VITB’s President and Director of Research and Technologies, Trevor Mendelow, said of the challenges of building the MOO, “From the integration of new technology into our system to the logistics of travel and transport, this project required exceptional attention to detail and understanding of the consequences associated with working in such extreme conditions. The planning process was meticulous and production had to be perfect, but this project was well worth the excess time and effort. The information gleaned form the observatory will be the first of its kind and we are proud to be at the forefront of research in this field.”

The MOO serves to characterize the benthic habitat and the underside of sea ice, to provide real-time surveillance of oceanographic conditions, and to observe underwater ice growth dynamics as they relate to freezing risk in Antarctic fishes. The site will also allow for the year-round observation of fish and invertebrate behaviors. Finally, this project will form a baseline dataset of temperature, which may be important to understand the effects of climate change.

In addition to a VITB’s camera system, other sensors will record essential data. A research-quality OceanSonics icListen hydrophone is included that will record the first, year-round hydro acoustic record for McMurdo Sound. A SeaBird-37 CTD will provide valuable salinity, pressure, and temperature data, which has never been recorded on a yearly basis. VITB also supplied on-demand LED lighting that will improve imaging capabilities of the system. This will enhance the likelihood of viewing weddell seals, orca and minke whales, and various species of penguin.

VITB looks forward to offering remote support to the U.S. Antarctic Program for the MOO and will continue to build novel and robust monitoring systems fit for deployment in challenging environments.

View Into The Blue is a technology innovator based in Boulder, CO that specializes in self-cleaning camera and environmental monitoring systems. The cameras have pan-tilt-zoom capabilities and the science nodes offer a suite of customizable sensors. The systems transmit real-time video, audio, and scalar data for viewing and analysis by researchers, industry professionals, and the general public. VITB patented housings are self-cleaning and fit for use at extreme subsea depths or remote terrestrial locations.

For more information visit, or contact Trevor Mendelow at (720) 352-8507.

July 18th, 2017: Chasing Coral

1 NEWS For Immediate Release Contact: Trevor Mendelow (720) 352-8507


First ever self-cleaning webcams provide real-time live feeds into ocean life.

July 14, 2017 Boulder, CO — When the producers of Chasing Coral, a documentary examining the impacts of climate change on ocean coral reefs, needed a way to film reef activity in real-time, they looked to View Into The Blue® to provide the technology to support the film’s vision. View Into The Blue® is a technology innovator based in Boulder, Colorado that provides subsea video and data capturing systems. The company invented and manufactures the first-ever self-cleaning underwater camera system with pan-tilt and zoom, giving a unique and undisturbed view into ocean life. Winners of the audience award for best U.S. documentary, Chasing Coral (, debuted at the Sundance Film Festival in January 2017.

These camera systems were crucial to the film’s success because they provided the filmmakers with a self-cleaning camera housing that can be submerged for extended periods without daily maintenance or cleaning. That allowed producers to observe the rhythms and behaviors of marine life in real-time without human disruption. Without View Into The Blue® camera systems, the maintenance would have been tedious daily task, and disruptive to the marine life.
“The cameras created the story,” said Chasing Coral director, Jeff Orlowski. The time-lapse footage of reef bleaching and mortality over time was captured with the aid of the View Into The Blue® camera housing and other custom equipment.

View Into The Blue® self-cleaning camera systems are the first of their kind in the subsea video industry. The housing system can be modified to be self-powered via floating solar cells and transmit real-time imagery and data. The equipment is stable to a depth of up to 3000 meters, and includes software and sensors that enables water quality measurements, live video streaming, and real-time data recording. The patented self-cleaning camera housing technology is currently in use by researchers, aquariums and zoos, and is undergoing approval for use in the oil and gas industry to monitor environmental conditions at offshore drilling sites. In use at multiple sites worldwide, including The Bonaire Coral Reef & Coral Nursery Research Center, The Bahia Honda State Park Goliath Grouper Project, The Deerfield Beach International Pier, The Navarre Beach Marine Science Station, Gibraltar Seagrass Restoration Site, Frying Pan Tower Shark Research Platform, and the East End of Grand Cayman.

For more information visit, or contact Trevor Mendelow at (720) 352-8507.